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Tuesday, January 13, 2009

How to Create an Intelligent Landing Page That Produces Results

Do you have an intelligent landing page? Does it grab a visitor and compel them to become a paying customer? If the visitors are landing on your site are not converting as well as you think it should then read one and we will learn the keys to a highly successful squeeze page auto insurance estimates produces results.

The first thing Maryland Lemon Laws you need to understand as an internet marketer is that testing is going to be an on going process and is something that you must do in order to produce high conversion rates. Continuous and dynamic testing is imperative to convert visitors into customers. If you never rest in your testing efforts you sales copy will enjoy a higher conversion rate that copy that is stale, stagnant, and never changing.

Your sales copy is going to be the he first thing that is viewed and must captivate your audience. The importance of a landing or squeeze page is really twofold. Search engines such as Google rank your site based on how relevant it is to the search conducted by users. High quality sales copy that is relevant to the keywords will receive a higher rank. A well thought out page that is highly optimized through testing will enjoy a much higher conversion rate.

To convert your dumb as a rock copy into a profit producing intelligent landing page we need to look at a six areas in particular.

1. Navigation
The sole purpose of your copy is to convert visitors into paying customers. That is it, nada, nothing else. If you are using it for anything besides conversion then you are missing the point.

A truly intelligent landing page offers your visitor two choices. They may either purchase the product or leave. That is it. Do not give visitors a third choice because they will take it rather than click your purchase button.

In essence keep your copy and the landing site completely clear of any links other than your purchase button.

2. Logo
Branding is a very important part of your business. You want people to become accustomed to your brand. A logo is a big part of your branding endeavors and should be part of your high conversion sales letter. Actually your logo should appear on every page on your website.

3. Graphics
Graphics can make or break a site, especially an intelligent landing page. Too many graphics will slow down the load time and thus impact your bottom line. If your site loads too slowly visitors will hit the back button in a hurry. So keep graphics to a minimum for smoother and faster loading speeds.

4. Content
An intelligent landing page uses content to convince a visitor to become a customer. Keep it simple yet give your visitor valid reasons that they should purchase your products.

5. Bullet Points
Studies have shown that most readers like bullet points. A site with a high IQ uses bullet points to make finding information very easy for the visitor.

If you have a large amount of information for your visitor you should avoid one huge bullet point list. Break that huge list into a number of smaller lists. Try to keep the number of points at 5 or 6.

6. Benefits vs. Features
An intelligent landing page will list the benefits of the product or service first. The vast majority of customers want to know what a product can do for them first and foremost. Features come in a distant second.

If your squeeze page is not generating the conversions that it should then perhaps you should give it an IQ boost and transform it into a landing page that produces both better results and more profit.

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A Digital Revolution In Toys

There is no denying that computers have definitely become an established part of our society, and children will continue to be surrounded by computer technology. It is no surprise then, that manufacturers and toy developers have identified this changing culture and designed miniature toy computers for children of all ages to become familiar with buy Prozac online idea of using their own computer. The purpose of these toy computers varies depending upon the age of the child.

Of course, most children love copying their parents and other adults they seem around them. This is often noticeable if children have access to toy telephones and steering wheels. They will usually chatter away quite happily on toy phones, and drive parents round the bed with toy steering wheels, usually with built in horns. Because many children will notice their parents using a computer, children will develop a natural curiosity about these shiny, beeping objects, and want to either grab your mouse and see what can be done with it, hammer away on your keyboard, or punch your laptop's screen to watch the pretty ripples of colour appear, until, that is, the thing breaks.

Toy computers that small children can play with therefore provide them with a safe alternative, so that they can pretend to be mummy or daddy working away on a computer, but without putting your own system in any danger. This is not to mention the dangers to children of cables, wires, temperatures, and the fact that these machines use a high level of electricity. For all sorts of reasons, keeping young children well away from the home computer is a very good idea. Insurance firms usually tend to agree.

However, as well as being toys for the child to imagine as the real think, manufacturers have now develop a large range of these toy computers that really are basic, simple computers themselves. The level of complexity ranges from having big chunky coloured buttons that say the name of the colour when you press them, displaying the word on the screen, to fully fledged interactive machines that allow children to order words and ideas, respond to questions and take part in a wide variety of games, such as matching or connection games, designed to consolidate the understanding of topics and ideas they may be just about getting to grips with.

As children become older, and start to enter school age and in particular junior age, the level of complexity of these toy computers starts to move forwards so far that it is hard to say when these toy computers stop being toys and start to be classified as proper computers. They rarely have the ability for extra programs to be installed, and won't have internet access, but they will usually have a wide number of education games and knowledge based tests, quizzes and exercises built in, and allow the child to write using simple word processor software, save files, and print them out.

Because of this dynamic scale of toy computer to fledgling computer to fully functional computer, children become very quickly accustomed to using these, and consolidate student debt on to proper computers becomes a logical and easy step. Much easier, in fact, than the step that had to be taken by the parents in many cases!

Victor Epand is an expert consultant about kids toys, dolls, and video games. You will find the best marketplace for kids toys, dolls, and used video games at these sites for 4kidstoys.infokids toys, toy computers, computers, dollsgamestoys.infodolls, and usedvideogamesellused video games.